This introductory unit introduces the analytical skills required to develop successful marketing strategies. Theoretical and conceptual issues in marketing are presented. In addition, the unit examines the implications for formulating marketing strategies as well as providing and developing a managerial focus using decision elements of marketing (promotion, price, product, and distribution) at the corporate and entrepreneurial levels of business in an ethical manner for a socially aware and conscious consumer.
- Lecturer: Aflah Tasnim